In 2022, eMarketer predicts that a shade more than 90% of digital display ad dollars will be transacted programmatically, with the dollar volume of programmatic display close to doubling the 2019 figure ($115 billion and $61 billion respectively). Even when the world has had to press a large pandemic-shaped reset button, the medium has proven flexible and effective enough to continue asserting its profound dominance over the landscape.īack in early 2020, facing a wholly unfamiliar reality, marketers were forced to scramble as they sought to determine what mechanisms would most effectively support their advertising efforts in the “new normal.” While programmatic ad spending was initially hit hard because brands could simply pause campaigns instantaneously, it rebounded quickly to continue growing at double-digit rates year-over-year. Programmatic advertising is firmly on the path to becoming the default framework for digital media buying. Enterprise API Custom Programmatic Solutions.Basis Assistant Automated Campaign Notes.Artificial Intelligence Automation Through AI.Automated Billing Increase Speed and Accuracy.Workflow Automation Accelerate Media and Productivity.Privacy & Advertising Effective and Compliant Solutions.Document Storage Centralized Storage and Access.Communication Portal Intelligent Collaboration.Integrations Partners Beyond Programmatic.All-Channel Activation Activate Media on Every Channel.Dashboards Business Intelligence and Insights.

Pandora google chrome hack ads